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2008: An Olympic Year
With the Beijing Olympic and Paralymic Games taking place this year, 2008 is officially an Olympic year and when those games close on the 24th August, international focus will truly be on London and the UK, as London becomes the official Olympic city. And the build up to the 2012 Olympic Games begins.
At Davies Tanner, we've been preparing our clients for the many opportunities that the London Olympics present to them, preparing their corporate message and raising their profiles in appropriate target markets.
For the business tourism market to maximise the benefits this opportunity represents, the entire industry must be developing plans, both as individual organisations and as a collective.
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