National Meetings Week Launches New Logo

National Meetings Week (NMW) has launched its new logo. The new branding is part of NMW’s strategy to build upon its previous successes and now, in its seventh year; reach a wider audience with its latest campaign, with Davies Tanner continuing as NMW's PR agency for the third consecutive year.

'Sustaining our Cultural Legacy’, NMW’s campaign for 2007, is designed to raise awareness of the UK meetings and events industry, it will focus on the positive impact meetings have in sustaining our culture, arts, heritage, local economy, community and education throughout the UK.

“Previous campaigns have highlighted how the meetings industry contributes approximately £22 billion* to the national economy, this year we want to build upon this and promote the cultural benefits of the meetings industry.

"We have devised ‘The 4 Point Contribution’ which depicts exactly how the meetings industry achieves this” said Joss Croft, Head of Business Visits & Events at VisitBritain.

Culture and the Arts
Many of the thousands of museums, galleries and theatres in the UK owe their longer opening times and reduced or free entry, to the additional revenue they bring in from the meetings and events industry.

History and Heritage
From castles to stately homes, meetings play a huge role in sustaining the UK's heritage, keeping our history alive for thousands of people who visit these attractions. The extra revenue these buildings generate not only helps to fund the properties; it also contributes to their restoration and development.

Education
By choosing an educational venue to hold an event, be it a college, university or even a school, organisations are investing in the future of these establishments.

Local Communities
Many venues stand central to their local community, as a business supplier and procurer, a major employer or a meeting destination for local business. This year's theme recognises venues that continue to give something back to sustain local communities.

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