Press trip: London's sporting venues
Our remit with Visit London is to use PR to promote the Capital and its venues. Sometimes the focus is on the bigger picture, promoting the wider benefits London offers for business tourism, and other times we focus on niche markets, to demonstrate London’s diversity.
A recent press trip organised by Davies Tanner Account Executive, Louise Warren was designed to highlight event options at London’s most prestigious sporting stadiums. The objective was to target the business tourism industry trade press such as Incentive Travel and Corporate Meetings, Event, Government Business and Events Review.
“We took a group of trade journalists to London’s most iconic sporting venues,” comments Louise, “They had coffee and pastries at Lords Cricket Ground, the home of Cricket, Lunch at Emirates Stadium, the home of Arsenal Football Club and a tour of Wembley Stadium, before heading to Twickenham Stadium, the home of English Rugby for a tour and afternoon tea.”
In the run up to the 2012 Games, the interest on sporting venues is expected to grow and this trip was designed to demonstrate to industry buyers that London already has some fantastic sporting stadiums available for all styles of corporate events.
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